Theo Brandt
What operators are actually doing, reported rather than pitched.
Theo Brandt is the reporter on the desk. Where the columnists argue and explain, his job is to go and find out, then write down what is actually happening rather than what the industry says is happening.
He covers Industry Watch and Interviews for The Entrepreneurs Post, which means he spends most of his time talking to operators: founders who burned through the seminar circuit and came out the other side, and the small, scattered set of people quietly building something that works while the main stage sells the same product it always has. He is less interested in opinions about the industry than in what founders did, what changed, and whether it held. He tends to let people he interviews say the blunt thing themselves, because they say it better than he could.
His standing rule, the one that keeps the beat honest, is that a real account beats a good story. He does not name a result he cannot trace to a real person, and he does not dress a roundup of warm testimonials up as a survey of skeptics. When the reporting is thin, he says so. That discipline is the whole reason a skeptical reader can trust the byline.
